"It's fitting that your company's called Story because it's the most important thing, with anything. Everybody wants to feel, and be connected to something, and that's story."
- Maggie Kang @maggiemkang, the creative force behind Netflix’s #1 film of all time, KPop Demon Hunters
Watch the full Origin Summit fireside chat with @storysylee and @maggiemkang below ↴
Timestamps:
00:00 Introduction
00:48 Maggie's background
02:52 Full-stack creativity
03:35 Developing the Kpop Demon Hunters concept
05:22 Maggie's advice on developing IP and fandoms
07:09 Korean traditions in the film
08:52 Challenges in her creative journey
09:55 First spike of Kpop popularity in North America
10:56 Timeline, financing, and production
11:38 Reacting to the response around the film
12:58 Fandom demographics
14:30 AI and UGC
16:13 Maggie's advice to business and entertainment professionals
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