“Founder-led marketing is the best investment you can make”
“How to do founder-led marketing”
“Start a podcast in your industry”
Shh Cody don’t tell them all at once man
founder led marketing is the best investment you can make
builds inbound lead pipeline
gives you an excuse to reach out to ICP
gives you leverage in the industry
how do do founder led marketing
just start a podcast about your industry
interview industry experts and target customers about their businesses and ideas
turn into clips for social
build email newsletter about the show
you can get famous in 12 months in your niche doing a show once per week
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